Author Archives: Jarrah

Mobile Website Optimisation: Is your site up to scratch?

Have you ever wondered how your site looks on a mobile device? Does it load quickly, or even at all? Can your customers find what they need easily? Try doing this now. Take out your phone and enter your website url into your phone browser and find out right now. Chances are your website is…

SEO Best Practices: How to Optimize Your Site and Get Ranked

I’m constantly being asked how I go about optimizing a business site for the search engines, so today I’d like to share the following best practices that you can follow (or keep tabs on your web master) to ensure your site is being indexed correctly in Google. Who’s this for? Anyone wishing to improve their…

Translating Traditional SEO Practices to the Mobile Platform

Companies who apply many of the traditional SEO practices to their mobile website will ensure that their site stands out in a crowded market. Here are some of the common SEO practices that should be incorporated into your mobile web design: Create Relevant Page Titles and Accurate Page Descriptions Mobile site page titles are one…

Understanding the Mobile App Development Landscape

It is important that you understand the Mobile App and Mobile Web development landscape before getting involved in the world of Mobile Marketing. Here is a simple introduction to the Mobile App development world. Mobile Apps A mobile app is a piece of software that a consumer downloads onto their phone from a specific location…

Understanding the Mobile Web Development Landscape

The mobile web is simply the Internet accessed through a mobile device. All smartphones and some feature phones have a browser built into the interface and the browsers are specific to the device, but with some technical work and a mobile UI (User Interface), a mobile optimized site will be viewable by all the major…

Guide to Establishing Your Business on Twitter

blue-bird

The most obvious business use of Twitter is to connect and meet potential customers the same way you would at a networking event or tradeshow, then share information (content) that pertains to their interest in getting to know, like and trust you and your company’s products and services. So let‘s get started with Twitter! The…

How to Effectively Promote Your Business With Facebook Advertising

facebook-ads

Once you have your Facebook page all set up, Facebook advertising can be one of the most effective ways to promote your product, brand or promotion, thanks to its highly targeted nature. Here are several simple tips on how to improve the performance of your Facebook advertising campaigns. Note: Although these may sound simple, in…

7 Ways to Engage Facebook Fans & Generate Sales

Here are 7 simple ways to engage your fans to generate sales. # 1: Use the Facebook Page Status Updater It is crucial that you start engaging your Facebook fans as soon as possible, because whether something shows up in a user’s news feed, or not, is determined by whether or not they actually come…

Facebook Marketing: Common Mistakes That You Need to Avoid

facebook

I think it’s important to note some of the things that I’ve seen a lot of businesses do, which I think you need to stay clear from. The first mistake most businesses make when they start out in the Facebook marketing game is assume that all they have to do is set up a Facebook…

Marketing: The Key To Business Success

Most Businesses Will Fail! The reality is, 80% of businesses will FAIL in their first 5 years (most in the first year to two years), 90% of businesses will fail within their first 10 years, and it’s something like 99% of ALL businesses fail within 15 years. How could this be? I think that this…

About
Welcome! I'm the Managing Director at Smart Media Innovations Pty Ltd. I guess you could say I have a passion for marketing. If you need some free advice, please contact me here or feel free to use the form below.