Most Businesses Will Fail! The reality is, 80% of businesses will FAIL in their first 5 years (most in the first year to two years), 90% of businesses will fail within their first 10 years, and it’s something like 99% of ALL businesses fail within 15 years. How could this be? I think that this…
Category Archives: Direct Response Marketing
Banner Ad Click Through Rates and How to Improve Them
I’m constantly being asked by clients about how to improve their banner ad click through rates, so I figured I’d write a post to share some ways I personally use to increase conversions and drive up ROI. These might seem a little basic at first but it’s surprising how many people I see who fail…
Google Adwords unleashes yet another slap!
Google Adwords came down with another big slap a few days ago and has banned literally thousands of Adwords advertisers leaving them with very little information as to why. It doesn’t matter if they were promoting CPA offers, Clickbank products or their own product or website. The problem is that Google’s emails simply don’t tell…
About
Welcome! I'm the Managing Director at Smart Media Innovations Pty Ltd. I guess you could say I have a passion for marketing. If you need some free advice, please contact me here or feel free to use the form below.Featured Posts
Mobile Website Optimisation: Is your site up to scratch?
Have you ever wondered how your site looks on a mobile device? Does it load quickly, or even at all? Can your customers find what they need easily? Try doing this now. Take out your phone and enter your website url into your phone browser and find out right now. Chances are your website is…
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SEO Best Practices: How to Optimize Your Site and Get Ranked
I’m constantly being asked how I go about optimizing a business site for the search engines, so today I’d like to share the following best practices that you can follow (or keep tabs on your web master) to ensure your site is being indexed correctly in Google. Who’s this for? Anyone wishing to improve their…
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Understanding the Mobile App Development Landscape
It is important that you understand the Mobile App and Mobile Web development landscape before getting involved in the world of Mobile Marketing. Here is a simple introduction to the Mobile App development world. Mobile Apps A mobile app is a piece of software that a consumer downloads onto their phone from a specific location…
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